Don’t Myth Out on Whole Life Whole life insurance can help protect what matters most: your family, your assets, and your legacy. Share | Have A Question About This Topic? Name Email Address Question Thank you! Oops! Related Content What is Life Insurance? Part 1 What is Life Insurance? Part 1 Asset Protection What it is and why it matters Asset protection is about having strategies to help protect personal assets and reduce risk if things go wrong. Lifetime of Earnings Estimate how much you have the potential to earn during your working years.